Guide
Membership pricing for multiple locations
Once you run two studios, every price has a second question attached: does it work at both? This guide sets out the common models for membership pricing across locations, what each one does to your busiest studio, and how to change prices without upsetting the members you already have.
The first decision
Same price everywhere, or a price per market?
The simplest answer is one price at every location. It is easy to advertise, easy to explain at the desk, and nobody feels they are paying more than a friend across town. It works best when your studios sit in similar neighborhoods with similar rents.
A price per market makes sense when they do not: a studio downtown and one in a suburb can have very different costs and very different members. The price of that flexibility is explanation. Members talk, and a member who finds the same class cheaper at your other studio will ask why. Have the answer ready before they do.
Last reviewed October 9, 2026 by the Slate Fit team.
Models
Four ways studio groups price memberships
- One membership, every location, one price. The easiest to sell and run. Watch for your most popular studio filling with members who joined at a quieter one.
- A home-location membership. Each membership works at the studio it was sold at, priced for that market. Predictable, and it can feel restrictive once members know the other studio exists.
- Home location plus an all-access tier. A standard membership at one studio and a more expensive one that works everywhere. It lets members who travel between studios pay for the privilege, and it is the most common answer once a group passes two or three locations.
- Flagship pricing. Your premium studio, perhaps the one with the newest reformers, has its own membership that only works there, alongside a standard one for the rest.
Class packs
Class packs, drop-ins and intro offers
Class packs travel better than memberships. A member buying ten classes usually expects to use them wherever is convenient, so a pack that works at every location is the default most groups choose. If one studio’s reformers or bikes cost far more to run, price them in credits instead: those spots can take two credits where the others take one.
Drop-in rates and intro offers are where per-market pricing earns its keep. An intro offer is a marketing cost, so it can be tuned to the studio that needs new members, without touching what existing members pay anywhere else.
Busy studios
Protecting your busiest studio
An all-location membership has one predictable side effect: members gravitate to the studio with the best rooms, the best instructors or the easiest parking. Before you open bookings everywhere to everyone, decide what you will do when that studio is full every evening and the other is half empty.
- Limit the all-access membership to off-peak classes at the busiest studio.
- Keep a home-location membership that books the popular studio first.
- Make a premium room cost more credits rather than locking anyone out of it.
- Watch class fill by location for a month before changing anything, so the decision follows the numbers rather than the loudest complaint.
Changing prices
Raising prices without losing existing members
The cheapest member to keep is the one you already have. When prices rise, most studio groups keep existing members on their current price for a while, sometimes indefinitely, and charge new members the new one.
- Decide whether existing members keep their price for good, for a fixed period, or until they change plans.
- Tell them in writing, before the new price is advertised, so nobody hears it from a newer member first.
- Raise the price at one location only when that market supports it, and say so plainly.
- Keep a note of who is on which price, so the desk can answer the question when it comes.
In Slate Fit, changing a membership’s price never moves a member who is already paying: they stay on the price they signed up under, and the change reports how many members are still on the previous price.
Writing it down
A pricing sheet for every location
Before you publish anything, put every product on one sheet, one row each:
- Its name, as members see it.
- Its price, and whether that price is the same at every location.
- Which locations it works at.
- For a membership, how many classes it includes each month, and whether it carries guest passes.
- For a class pack, how many credits, and when they expire.
- Who it is for: new members, regulars, members who move between studios.
If two rows serve the same member, merge them. A short sheet is easier to sell from, easier to train new staff on, and easier to defend.
New locations
Pricing a new location’s opening
A new studio has no members and a fixed rent, so its first months are priced for momentum rather than margin. Studio groups usually choose between two tools:
- A founding rate. The first members at the new studio get a lower price, kept for as long as they stay. It fills the room fast and rewards the people who took a chance on it. Cap the number of founding places, and say so, or the rate becomes the price.
- An intro offer. A short, cheap trial for new members only, with no lasting discount. It brings people through the door without changing what anyone pays in six months.
Either way, decide before you open what the founding members’ membership covers. A founding rate that works at every location will pull members from your existing studios rather than bringing new ones in.
With Slate Fit
Setting this up in Slate Fit
Each membership and class pack in Slate Fit can cover every location or only the ones you pick, so the pricing sheet becomes the rule at booking rather than a note at the desk. A membership can carry guest passes, a class pack can expire or not, and a premium spot can cost more credits than the rest of the room.
Multi-location studio softwareMembership pricing FAQ
Should every location charge the same for a membership?
If your studios are in similar markets, usually yes: it is simpler to sell and to explain. If rents and members differ a lot, a price per market can be fairer, as long as you can explain it.
What is an all-access membership?
A membership that works at every location, usually priced above a membership that works at one. It suits members who move between studios.
Should class packs work at every location?
Most groups say yes. If one studio’s equipment costs more to run, have its premium spots take more credits rather than selling a separate pack.
What happens to existing members when prices go up?
That is your decision. Many studios keep existing members on their current price for a while and charge the new price to new members. Tell existing members in writing first.
Can Slate Fit limit a membership to some locations?
Yes. Each membership and class pack can cover every location or only the ones you choose. Multi-location studio software.
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